Instagram Post Design: WIDS x BIOSOC COLLABORATION EVENT

Inside Cytiva x WiDS: Event Promotional Graphics

Role: Graphic Designer

For this project, I designed a series of promotional graphics for Inside Cytiva x Women in Data Science (WiDS)—a collaboration event to provide students with insights into biotech careers. The event featured a recruiter and a senior specialist discussing co-op opportunities, industry vs. academia, and career advice.

Design Approach & Concept:

Panel Discussion Theme: The background graphic represents an interactive panel discussion, with silhouettes of professionals exchanging ideas—capturing the essence of networking and knowledge-sharing.
Color Palette: The dominant purple and white theme aligns with UBC Women in Data Science (WiDS) branding, ensuring visual consistency with their identity while maintaining a professional and modern look.
Typography & Readability: I structured the text with a clear information hierarchy, ensuring key event details were prominent while keeping the design visually engaging.
Social Media Optimization: The design was tailored for platforms like Instagram and LinkedIn, making it both aesthetically appealing and easy to read at a glance.

These designs successfully promoted the event, drawing attention to the WiDS x Cytiva collaboration and engaging the target audience effectively.

Analyzing the Impact of My Event Promo Posts: Inside Cytiva x WiDS

Key Takeaways & Insights

1. Strong Reach Beyond My Audience

Both posts had high visibility among non-followers, showing that the content was engaging enough to be shared and discovered by a wider audience. The event announcement post had an impressive 72.2% reach beyond my followers, indicating strong interest and virality.

2. Shares and Saves = High Value Content

The event announcement post was shared 31 times and saved 14 times, suggesting that people found the information useful enough to pass along or refer back to later.
The "Meet Your Speaker" post also had a solid 24 shares, reinforcing that people were interested in the speakers and the event itself.

3. Profile Activity Boost

The event announcement post led to 96 profile visits, meaning it actively encouraged people to explore more about the event and my content.
The "Meet Your Speaker" post, while slightly lower at 22 profile visits, still generated a notable amount of curiosity.

4. What Worked Well?

Engaging & Clear Graphics: The purple & white WiDS branding, combined with a professional panel discussion-inspired background, created a visually appealing and recognizable theme.

Informational Hierarchy: Important details (date, time, RSVP info) were prominently displayed, making it easy for viewers to absorb key event info.

Call-to-action: Encouraging people to swipe for more details and RSVP likely helped boost interaction rates.

Conclusion

These posts were highly successful in reaching a large audience, driving engagement, and creating awareness for the event. The strong non-follower reach, high share rate, and significant profile activity prove that the design and content were effective in capturing interest. Moving forward, optimizing engagement strategies could further amplify visibility and conversions for future event promotions.